Kick start your B Corp Journey
On a scale from 1 to 10 how great would it be if your business became a B Corp? I vote 10!
Becoming a B Corps is not just about ticking boxes in the right way. It is about including environmental and social responsibility in your core business activities and culture. Making sure that every fibre of your organization is using business as a force for good. For many organizations this is a massive shift, which is not done over one night, it takes time, commitment and drive. Are you ready?
13 Reasons to become a B CORP
TRUST & LOYALTY
Build trust, earn loyalty and respect from customers, employees and investors
“When I know that a product is B Certified, I trust how it was made. Instead, if a product mentions that it is eco-friendly, I have to ask someone to make sure that the product is really eco-friendly. If I know that it is B Certified, then I will quickly trust the product."
NEW CUSTOMER SEGMENTS
Become more attractive to impact-driven customers and investors.
73% of GenZs are willing to pay more for sustainable products and 40% of GenZs respondents stopped purchasing a brand that didn’t align with their values,
FUTURE PPOOF YOUR BUSINESS
Start your journey to becoming a sustainable, inclusive and future-proof organization
"In the last financial crisis, certified B Corps were 63% more likely to survive than other businesses of similar size.”
- Andrew Kassoy, Co-Founder B Lab
Consumers are flooded with sustainability certifications, but they aren’t as trustworthy as we would like them to be.
Consumers don’t blindly trust certifications anymore but they do trust 3rd party-validated, certification processes that get into the nitty-gritty of as business’s activities and practices.
Attract and engage the crème de la crème of the international workforce
B(ee) Corps are like honey for top talent. They are more likely to attract and engage employees, especially the younger ones who are looking for a purpose-driven career.
BECOME A PART OF THE B CORP COMMUNITY
A movement of purpose-driven, collaborative oriented people who want to use their business as a force for good.
Look for example at B Corppartnering up with Adidas. They are bundling their expertise and are designing what they believe to be the shoe with the world’s lowest carbon footprint in the world.
UNCOVER RISKS ON TIME
The certification process makes you go with a comb through your company, not everything you find and uncover will be pretty.
But don’t fear, this is a great opportunity for improvement. It enables your organization to act upon and avoid potential risks that could have turned into costly missteps.
SHARE IMPACT STORIES
Combing through your business you can uncover underexposed activities with a positive impact.
Communicating these initiatives can help you attract great employees, conscious customers and impact investors.
Benchmark best practices within other industries
Enabling your business to constantly develop and improve. Alone you go faster but together you go further definitely applies to the B Corp community.
SAVE OPERATIONAL COSTS
Many B Corps indicated that the B impact assessment processes helped them to minimize waste and optimize operational efficiencies.
Optimizing operational processes can get us one step closer to sustainable business practices. The certification process inspires constant innovation and uncovers potential areas of improvement which lead to operational cost savings.
B Corps are riding the wave (and partly creating the wave) of consumer interest in sustainable products
Companies committed to sustainability have grown more than 4% whereas those who aren’t focused on sustainability grew less than 1%.
WALK THE TALK
Avoid the trap of Greenwashing and show your stakeholders that you are truly walking the walk.
Joining the B Corp movement shows that you are serious about using business as a force for good. You show that your organisation goes beyond setting up CSR programs as a PR stunt.
ACCELERATE SUSTAINABLE BUSINESS DEVELOPMENT
Recognize, develop and monitor sustainable development opportunities.
Being a part of the B Corp community and working with the impact assessment tool makes it easier for your organization to recognize, develop and monitor sustainable development opportunities, either alone or in collaboration with other B Corps.
The BIA is the assessment tool at the heart of the B Corp Certification Process. It’s divided into five sections, with a max score of 200. A Company is eligible to become a B Corp when it reaches a minimum of 80 points. The BIA Baseline gives you an initial idea of where your company is standing and how much work there needs to be done to reach the 80 points threshold.
Based on the BIA Baseline I will create a high-level roadmap for you. Giving you an overview of actionable steps and a time indication.
3 Times 1.5 hours to go through the certification process together
1.5 hours to go over and discuss the implementation roadmap
After the baseline we’ll have a clearer picture of what needs to get done in the implementation phase.
In the implementation phase we will focus on rolling out the high-level roadmap.
At the end of the implementation phase, you will be fully ready to submit your B Impact assessment to B Lab. Including all evidence and supporting documents.
6 to 8 months
Level of support:
Guidance and advisory throughout the BIA roadmap implementation. E.g. on a weekly or biweekly basis.
The BIA score needs to be renewed every three years. With a range between 80 and 200 there is, in general, a lot of room for improvement. Stay on top of your game by frequently looking into improvement opportunities.
Depends on your goals.
Level of support:
Periodically advisory to guide you through the post-certification process and preparation for the upcoming BIA.
Impact Business Model Innovation
The maximum amount of points you can get for the operational side of your business is 140. Only companies with Impact Business Models are eligible for the last 60 points. Impact Business models are focussed on creating a positive impact for one specific target audience. We can help you with the Business Model Innovations process to explore and identify the Impact Models that fit your business.
Depends on your goals.
Level of support:
Facilitation of workshops or innovation sprints focussing on developing or improving impact business models.
USING BUSINESS AS A FORCE FOR GOOD
KICK START YOUR B CORP JOURNEY
From small boutique shops to big corporates, businesses around the world are jumping on the opportunity to become B Corps, build stronger communities and attract loyal members.
Fill out the form below and we will reach out to you to get things started.